The Name

The seductive, mischievous, bold Fox and the elegant, understated Rose. The two sides of a woman are reflected in our thoughtfully edited selection of this season’s hottest looks. Inspired by these two sides of a woman’s character, our name captures changing underwear moods with lingerie that beautifully responds to any occasion. At Fox & Rose you can define any mood with a nod to the inner seductress Fox, or the elegant, understated Rose.

The Concept

Fox & Rose is creating a new lingerie shopping revolution. We are committed to British talent and also go further afield to bring the most inspirational labels that suit the needs of our style savvy customer. Our dynamic online boutique allows designers to showcase their creations in an optimal online environment setting using videos alongside comprehensive product information and fit, alongside a vibrant trend-focused blog.

The Founders

The two founders Amanda Lorenzani and Alexandra Miro first bonded over their love of lingerie. Buoyed on by a wish to create a totally new and exciting online destination mixed with a dash of entrepreneurial spirit, they conceived Fox & Rose.

Enjoy their new lingerie experience.